Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National Institute of Technology (MNNIT), Allahabad. Her research work has been published in reputed International Journals, such as IEEE Transactions on Engineering Management, Journal of Strategic Marketing, Journal of Management and Organization, and Technology Analysis and Strategic Management Journal. Before Joining IIM Rohtak, she worked as an Assistant Professor at IILM Institute for Higher Education, Lodhi Road, New Delhi. Her research interests include Organizational Ambidexterity and Innovation Management.
Corporate Strategy, Design Thinking, and Strategic Alliances
Organizational ambidexterity, Innovation Management, MSMEs, and green innovation
- Chakma, R., Paul, J. and Dhir, S. (2021), "Organizational Ambidexterity: A Review and Research Agenda", IEEE Transactions on Engineering Management, pp.1-17. doi:10.1109/tem.2021.3114609. (Ranked A in ABDC/Impact factor: 8.7/Scopus cite score: 7.6)
- Chakma, R., Dhir, S., Ongsakul,V., Sakka, G. & Ahmed, Z.U. (2022), “Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach”, Journal of Strategic Marketing,DOI: https://doi.org/10.1080/0965254X.2022.2138954. (Ranked A in ABDC/Impact factor: 4.2/Scopus cite score: 8.6)
- Chakma R, Dhir S. (2023), “Exploring the determinants of ambidexterity in the context of Small and Medium Enterprises (SMEs): A meta-analytical review”. Journal of Management & Organization. Published online 2023:1-29. doi:10.1017/jmo.2023.17 (Ranked B in ABDC/Impact factor: 3.3/ Scopus cite score: 6.5)
- Chakma, R., & Dhir, S. (2023), “Market orientation, Technological capability, and Firm performance: An empirical study with PLS-SEM approach”, Accepted in Technology Analysis and Strategic Management Journal https://doi.org/10.1080/09537325.2023.2293848(Ranked B in ABDC/ Impact factor: 3.5/ Scopus cite score: 7.1)
Conference
- Chakma, R. & Dhir, S. (2023). The mediating role of market orientation on the relationship between technological capability and firm performance: evidence from India". International Conference on Economics and Management. 7-8 June 2023, Melbourne, Australia
