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Email: sk[dot]pandey[at]iimrohtak[dot]ac[dot]inDr. S. K. Pandey is an Associate Professor in the area of Marketing at IIM Rohtak. He is also the editor of Emerging Economies Case Journal from Sage publications. Dr. Pandey has published extensively in reputed journals such as Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Journal of Market Research, Australasian Marketing Journal, Marketing Intelligence and Planning, Event Management, Journal of Cleaner Production and International Journal of Conflict Management. Dr. Pandey’s earned the outstanding paper award in the Marketing Management Association Conference at Chicago in 2010. He has over 20 years of teaching experience with more than 16 years of Post Ph.D. experience of teaching MBA students. Dr. Pandey has been trained in case pedagogy by Richard Ivey School of Business, Kelley School of Business and IIM Ahmedabad Professors through various Faculty Development Programmes. He is also actively engaged in training and providing consultancy to leading corporates. Some of the leading organizations include Indian Police Services, Haryana Police Services, Life Insurance Corporation, Punjab National Bank, Power Grid Corporation, and Indian Oil Corporation.
Advanced Marketing Research, Marketing Analytics, Sales and Distribution, Integrated Marketing Communication, B2B Marketing, Marketing Management
Behavioural economics/finance/marketing, Prospect theory, Sunk cost fallacy, payment depreciation, pattern alignment
Dr. Pandey has published several papers in peer-reviewed refereed and ‘ABDC’ ranked international journals such as the Journal of Retailing and Consumer Services, Marketing Intelligence and planning, International Journal of Retail and Distribution Management, Journal of Customer Behaviour, Journal of International Consumer Marketing and Journal of Applied Business Research. He has also presented numerous papers in international and national conferences of repute and also won the Outstanding Paper award in the MMA Spring Conference in 2010 at Chicago. Dr. Pandey is a regular reviewer in most of the above cited journals. He is also the editor of the Emerging Economies Cases Journal..
1.Sharma, D., Pandey, S. K., and Gupta, A. (Forthcoming) Prioritization of SERVQUAL dimensions for Trade Shows, Event Management Journal.
2. Sharma, D., Patel, S. S., and Pandey, S. K. (Forthcoming) Exploring the influence of Channel Leadership style on Channel commitment in a Franchising context, Journal of Business and Industrial Marketing.
3. Singh, S., Khare, A., Pandey, S.K., and Sharma, D. (2021) Industry and Community Peers as Drivers of Corporate Social Responsibility in India: The Contingent Role of Institutional Investors, Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2021.126316
4. Sharma, D., Mishra, M., Pandey, S.K., Ghosh, K. (2020) Can Leader-member exchange social comparison elicit uncivil employee behavior? – The buffering role of aggressionpreventive supervisor behavior, International Journal of Conflict Management. https://doi.org/10.1108/IJCMA-07-2020-0122
5. Sharma, D. and Pandey, S.K. (2020) The role payment depreciation in short temporal separations: Should online retailer make customers wait? Journal of Retailing and Consumer Services, 53. https://doi.org/10.1016/j.jretconser.2019.101965 or https://authors.elsevier.com/a/1Zxgo3SU~VdyqP
6. Pandey, S. K. and Sharma, D. (2019) Sunk Time Fallacy with recoverable monetary costs, Marketing Intelligence and Planning, 37(2), pp. 154-167. https://doi.org/10.1108/MIP-02- 2018-0052.
7. Sharma, D., and Pandey, S.K., Chandwani, R., Pandey, P and Joseph, R. (2018) Internet channel and its influence on salesperson performance outcomes in an emerging economy context: A Structuration perspective, Journal of Retailing and Consumer Services, 45, pp. 179-189. https://doi.org/10.1016/j.jretconser.2018.09.005. Journal Papers (ABDC ‘B’)
8. Sharma, D., Pandey, S. K., Kumar, P., and Mishra, M. (2021) Antecedents of Public confidence in Police in a conflict zone: A multi-stakeholder view, Journal of Public Affairs. https://doi.org/10.1002/pa.2609
9. Pandey, S. K., Gupta, A., and Sharma D. (2020) Perceived risk reduction strategies for organic food customers, Journal of Food Products Marketing. https://doi.org/10.1080/10454446.2020.1774953.
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