Faculty Detail

Dr. Ankit Kesharwani

Area:  Marketing and Strategy

Contact

Email:  ankit[dot]kesharwani[at]iimrohtak[dot]ac[dot]in
Phone:  01262-228548

Dr. Ankit Kesharwani is an assistant professor in the area of Marketing and Strategy. Prior to joining IIM Rohtak, he was associated with the Indian Institute of Foreign Trade (IIFT) Delhi Campus (2018-2021), and IBS Hyderabad (2014-2018). During his Ph.D., he was a visiting scholar at Fogelman College of Business and Economics, University of Memphis, USA (2011 -2012). He has about 8 years of post-Ph.D. experience in teaching MBA students, Executive MBA students, and Doctoral students. He has specializations in Digital Marketing, Marketing Analytics, Web and Social Media, Analytics, Business Research Methods, Marketing Research, Marketing Management, and Customer Relationship Management. He has taken training sessions for employees of various government and corporate organizations, including DGR, Tata Metaliks, Electronics Corporation of India Limited, Punjab National Bank, National Cooperative Dairy Federation of India Ltd, Engineers India Ltd, and Indian Energy Exchange Limited. He was also involved in various government projects like Sector-Specific Logistics Performance Index (LPI-S) 2020 by IIFT, Logistics Ease Across Different States (LEADS) 2021 report by Ernst & Young, and Khadi and Village Industries Commission (KVIC) 2021 project by IIFT. He has also published several research papers in premier international journals such as Information & Management, Electronics Commerce Research, Behaviour & Information Technology, Journal of Strategic Marketing, Journal of Global Information Management, Journal of Internet Commerce, etc. Primarily his area of research interest revolves around Technology adoption, Mobile Health Apps, Mobile Payment Apps, Online Advertising, Service Co-creation, etc.

Digital Marketing, Marketing Analytics, Web and Social Media, Analytics, Business Research Methods, Marketing Research, Marketing Management, and Customer Relationship Management.

He has also published several research papers in premier international journals such as Information & Management, Electronics Commerce Research, Behaviour & Information Technology, Journal of Strategic Marketing, Journal of Global Information Management, Journal of Internet Commerce, etc. Primarily his area of research interest revolves around Technology adoption, Mobile Health Apps, Mobile Payment Apps, Online Advertising, Service Co-creation, etc.

He is also a regular reviewer of many ABDC ranked journals. He has also guest-edited a special issue in the Journal of Strategic Marketing (ABDC-A).

Publications (Journals, and management case studies) 24
Total Impact Points (SCOPUS SNIP)10+
ABDC Journals (A*/A/B/C) Category1/4/6/9
National / International Journals6/16
National / International Conferences0/13
Downloads50k+
Citations1,140

H-index

I10-index

11

12

 

JOURNAL PUBLICATIONS

 

  1. Roy, Souvik, Ankit Kesharwani, and Ashish Gupta “Demystifying user’s attachment of smartphone apps: A value orientation perspective”, Journal of Internet Commerce, Accepted (Available online), Doi: https://doi.org/10.1080/15332861.2021.1979301 [Scopus, ABDC-B]
  2. Kesharwani, Ankit, Mani Venkatesh, and Jighyasu Gaur, Samuel Fosso Wamba, Sachin Kamble, (2021). “Service Quality Measurement In Information Systems: An Expectation And Desire Disconfirmation Approach” Journal of Global Information Management, Vol. 29, No. 6, pp. 30 [Scopus, ABDC-A].
  3. Sharma, Tripti G, Juho Hamari, Ankit Kesharwani, and Preeti Tak (2020). “Understanding Continuance Intention to Play Online Games: The Roles of Self-Expressiveness, Self-Congruity, Self-Efficacy, and Perceived Risk” Behavior & Information Technology, pp. 1-17 [Scopus, ABDC-A]
  4. Sharma, Tripti G, Preeti Tak, and Ankit Kesharwani (2020). “Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk” Journal of Internet Commerce, pp. 1-27 [Scopus, ABDC-B]
  5. Kesharwani, Ankit (2020). “Do (How) Digital Natives Adopt A New Technology Differently than Digital Immigrants? - A Longitudinal Study.” Information & Management, 57, No. 2, pp. 103170 [Scopus, ABDC-A*]
  6. Shaw, Bijeta, and Ankit Kesharwani (2019). “Moderating effect of smartphone addiction on mobile wallet payment adoption.” Journal of Internet Commerce, Vol. 18, No. 3, pp. 291-309. [Scopus, ABDC-B]
  7. Dwesar, Rishi and Ankit Kesharwani (2019). “Examining Intra-Industry Trade Between India & China: Is India on the Right Track?” Theoretical Economics Letters, Vol. 9, No. 6, pp. 1-18. [ABDC-B]
  8. Chaturvedi, Tamanna, OP Wali, and Ankit Kesharwani (2019). “Enhancing Competitiveness through Compliance: Case of Indian MSME Exports in the USA”. Theoretical Economics Letters, Vol. 9, No.8, pp. 19-37. [ABDC-B]
  9. Roy, Sanjit, Makam S. Balaji, Ankit Kesharwani, and Harjit Sehon (2017). “Predicting internet banking adoption in India: A perceived risk perspective.” Journal of Strategic Marketing, Vol. 25, No. 5/6, pp. 418-438. Available at http://dx.doi.org/10.1080/0965254X.2016.1148771. [Scopus, ABDC-A]
  10. Sreeram, Anusha, Ankit Kesharwani, and Sneha Desai (2017). “Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model.” Journal of Indian Business Research, Vol. 9, No. 2, pp. 21-40. [Scopus, ABDC-C]
  11. Kesharwani, Ankit, and Souvik Roy (2017). “Diffusion of mobile health apps among smartphone users: role of neighborhood effects, informational network effects and social ties in health 3.0.” Indian Journal of Marketing, Vol. 47, No. 4, pp. 19-34. [Scopus, ABDC-C]
  12. Dwesar, Rishi, and Ankit Kesharwani (2016). “Segmenting markets based on consumer decision making style: An exploratory study from India.” Asian Journal of Business Research, Vol. 6, No. 2, pp. 1- 17. [Scopus, ABDC-C]
  13. Mishra, Mukesh, Ankit Kesharwani, and Dolly Das (2016). “The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from FMCG industry.” Journal of Indian Business Research, 8, No. 2, pp. 78-97. [Scopus, ABDC-C]
  14. Dwesar, Rishi, and Ankit Kesharwani (2016). “Website content adaptation as a response to cultural differences: A study of US and Indian version of US corporate websites.” Journal of Cultural Marketing Strategy, 21, No. 2, pp. 1-9.
  15. Tripathy, Trilochan, Debadutta Sahoo, Ankit Kesharwani, and Ajay K. Mishra (2016). “Competition, intellectual capital efficiency and firms’ performance outcome in India: A structural equation modeling.” International Journal of Learning and Intellectual Capital, Vol. 13, No. 1, pp. 72-95. [Scopus, ABDC-C]
  16. Mohapatra, Suryanarayan, Debajani Sahoo, and Ankit Kesharwani (2015). “Outsourcing of information technology: An empirical study in the Indian banking industry.” Indian Journal of Finance, 9, No. 7, pp. 7-21. [Scopus, ABDC-C]
  17. Jha, Subhash, Marla Royne, and Ankit Kesharwani (2014). “The interplay of website aesthetics and information quality on website trust.” Journal of Digital & Social Media Marketing, 2, No. 3, pp. 269-280. [Scopus, ABDC-C]
  18. Kesharwani, Ankit, and Radhakrishna G. (2013). “Drivers and Inhibitors of Internet Banking Adoption in India.” Journal of Internet Banking and Commerce, 18, No. 3, pp. 1-15(with Co-Authors). [Scopus, ABDC-C]
  19. Kesharwani, Ankit, and Shailendra S. Bisht (2012). “The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model.” International Journal of Bank Marketing, 30, No. 4, pp. 303-322. [Scopus, ABDC-A]
  20. Kesharwani, Ankit, and Trilochan Tripathy (2012). “Dimensionality of perceived risk and its impact on Internet banking adoption: An empirical investigation.” Services Marketing Quarterly, 33, No. 2, pp. 177-193. [Scopus, ABDC-B]
  21. Kesharwani, Ankit, and Ritesh Tiwari (2011). “Exploration of internet banking website quality in India: A webqual approach.” Great Lakes Herald, 5, No. 1, pp. 40-58.
  22. Dasgupta, Siddhartha, and Ankit Kesharwani (2010). “Whistleblowing: A survey of literature.” IUP Journal of Corporate Governance, 9, No. 4, pp. 57-71 (with Co-Authors). [Scopus, ABDC-C]

MANAGEMENT CASES

  1. Kesharwani, Ankit, and Debapratim Puryakastha. “Apple iPad: Redefining the Tablet PC Industry,” ICFAI Center for Management Research, December 2010.
  2. Kesharwani, Ankit, and Debapratim Puryakastha. “Business Model of Online Cab Aggregators,” ICFAI Center for Management Research, February, 2017.

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